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Jobs graphicIt seems like everywhere you go these days people are talking about connectivity; connected cars, smart homes, smart watches, etc. But what is not clear in all these conversations is what it all means – for our futures, for jobs, for our communities, etc.

First, it might be helpful to understand that many different terms are being used to talk about just one thing – mobile technologies. Some call it ‘connected’, some call it ‘mobility’, some call it ‘wireless’, some call it ‘smart’ – at the end of the day, it all comes back to the same thing, new ways of doing things driven by many different types of mobile technologies.

So understanding the terminology is one thing – but what does all this ‘connectivity’ translate into in terms of jobs? Well, let’s look at some of the projections:

  • Today there are 10 Billion+ connected objects; by 2020 there will be at least 50 Billion and some studies are predicting in excess of 70 Billion
  • As a result of connected technologies:
    • 220,000 new engineers will be required every year between 2014 and 2022
    • 600,000 more manufacturing jobs in the U.S. driven by automation and supply-chain data
    • 300,000 new data analysts to bring intelligent decisions to ‘Big Data’
    • $202 Billion in increased automotive revenue
    • $69 Billion in increased healthcare revenue
    • $445 Billion in increased consumer products revenue
    • $36 Billion in increased utilities revenue
    • Wireless broadband investment will create as many as 205,000 U.S. jobs by 2015
    • The worldwide smart grid market will grow from $20 Billion in 2010 to $100 billion by 2030
    • Wireless economic contributions have grown faster (16%) than the rest of the economy (3%)
    • Wireless jobs pay greater than 50% more than the average of other production workers
    • U.S. 4G wireless network investments will be up to $53 Billion by 2016; resulting in up to $151 Billion in GDP growth and up to 771,000 jobs being created.

So what’s the bottom line on all this? JOBS!  Lots of jobs, in every industry – tremendous numbers of currently available jobs going unfilled because we don’t have people qualified to fill them – and many future jobs you’ve never yet heard of because they don’t yet exist!

And if connected technologies are creating all these jobs, obviously its in our best interest to make certain we have the people to fill them. This is an endeavor that the Mobile Technology Association of Michigan (MTAM) is committed to, and we’re happy to see that other organizations in our community are just as committed to this effort.

We believe it to be very important to share the thoughts of other organizations involved in this work to help broaden awareness of what is being done, therefore below is a re-print of a recent article from Lisa Katz, Executive Director of the Workforce Intelligence Network (WIN) that first appeared in Crain’s Detroit. This article is re-published here with Lisa’s permission.

We encourage readers to pay close attention to her message and to take it to heart. The sooner you, your firm, your educational institution, your government, etc. become involved in adapting to our new future, the sooner we all will reap its rewards!

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In a connected world, shift happens

by Lisa Katz, Workforce Intelligence Network (WIN)

In just a five-year time period in Southeast Michigan, the number of online job postings for information technology jobs climbed 55 percent.  This was just after the recession and leading into an economic future that, while arguably more stable, certainly has not been a boom time in our region.

These new jobs did not come primarily from a core of NASDAQ-listed IT companies.   In this region, IT job demand comes from numerous industry clusters: automotive, banking and finance, health care, and logistics, just to name a few.  This is because information technology is being infused into nearly every facet of business and has become almost completely integrated into our daily lives.

For example, this year it was announced that Roush would be assembling self-driving Google cars in Allen Park.  WIN has participated in several meetings in the last year that explore how the region can capitalize on job growth. There are many new economic opportunities that come with the emerging (and possibly inevitable) connected automotive industry. Some experts forecast that by 2024, a driverless car will be optional for all new vehicle purchasers, and by 2044 they will be mandatory.

That sounds like a long way off, but we are approaching these benchmarks incrementally.  Recently, while driving to dinner in a new Ford Escape, my husband began to parallel park on the streets of downtown Rochester.  He hit a button and announced:  “Kids, mark the date: Oct. 21, 2014.  Today is the first day you rode in a car that parked itself.  Someday you’ll laugh while you tell your kids how people used to have to drive their own cars.”

Indeed, connectivity is changing the way we think about cars, but also life in general.  Connected toothbrushes can tell us how long we should brush and whether we have missed a spot.  Connected refrigerators can tell us whether it is time to buy new milk or whether the chicken is about to go bad.  And the technology exists that would allow a refrigerator to transmit an inventory of needs to a grocery store, which then could have the necessary items delivered direct-to-home.

Gregg Garrett, head of the local innovation-consulting firm, CGS Advisors, is fond of reminding me that, today, only about 1 percent of items that could be connected actually are.  Of course, this will rapidly change.

Technology has been shifting exponentially for years.  According to one of my favorite videos, Did You Know?, in the year 1900, human knowledge doubled every 100 years, in 1945 every 25 years, and in 2014 every 13 months.

By 2020, human knowledge will double every 12 hours, and by 2017, a supercomputer will be built that exceeds the computational capabilities of the human brain.

By 2049, a $1,000 computer will have more computational power than the entire human species.  Several other theorists, like Ray Kurzwell, who produced a great visual of this phenomenon, agree.

So what does all of this mean for Southeast Michigan?  First, while we cannot ignore issues like math and reading literacy, we certainly cannot ignore digital literacy. The very way we work will change as a result of technology, and if we do not embrace the idea that everyone can and should learn to be at least good users and navigators of technology (if not developers and creators), we do a disservice to our whole community.

Efforts like the planning that will shape Mayor Duggan’s Detroit Innovation District can and should explore how to maximize opportunities for companies and workers in a new economy increasingly dependent on technology.

Second, everyone must re-think attitudes and mindsets related to learning.  Once again, according to the video Did You Know?:

  • 65 percent of today’s grade schoolers will hold jobs that do not yet exist.  “We are currently preparing students for jobs that don’t exist using technologies that haven’t been invented in order to solve problems that we don’t even know are problems yet.”
  • 90 percent of the world’s data has been generated in the past two years.  The amount of new technical information is doubling every 2 years.    “For students starting a 4 year technical degree, this means that half of what they learn in their first year of study will be outdated by their third year of study.”

Employers will need to make new investments in their workers. For example many companies spend more on coffee than on important training for their employees. Of course, workers will need to shift and commit to the idea of lifelong learning as being a given. Likewise, education and training institutions will need to shift the strategies and resources that help both of these groups adapt to ever-changing talent needs. We will have to teach our young people how to think creatively and flexibly, dealing with problems that have not even been defined.  Schools, like Oakland University, already are teaching engineers and business leaders what the connected world will mean for the future of engineering and work in general: more people should be having this conversation.

These ideas may sound like a tall order, but it is highly unlikely that the pace of technological change will slow. Without acknowledging that shift happens, Michigan’s lost decade could become a lost century for those who cannot or will not adapt.

This conversation is happening now, and we must begin the conversation, set a vision, and pursue a plan that will secure Southeast Michigan’s place in a more connected future.

As Michigan residents and businesses strive to educate themselves about the myriad of mobile technologies available and the ways those technologies can be utilized to grow Michigan’s economy, we at the Mobile Technology Association of Michigan (MTAM) are often asked to provide examples of ways in which these technologies are being, or will be, utilized in real-life scenarios. Therefore, over the next few weeks we’ll develop a series of articles that showcase these opportunities, and highlight ways in which Michigan may already be involved, or where Michigan has an existing resource which provides an exceptional opportunity for our State to take a leadership role in the highlighted sector.

First to be highlighted is the emerging field of Vehicle-to-vehicle (V2V), which is a low-cost mobile technology that is expected to quickly become mainstream.

V2V communication is being touted by the National Highway Traffic Safety Administration (NHTSA) as the next big step in vehicle safety, and the agency believes it has the potential to prevent 80% of crashes. It wirelessly sends safety messages to other cars on the road using embedded wireless technology and provides information on speed, direction of travel and location to help the car itself avoid accidents.

Directly tied to V2V technology is Vehicle-to-Infrastructure (V2I) technology, which enables public transportation safety systems such as traffic lights to communicate with vehicles; together V2V and V2I are referred to in the mobile / wireless industry as V2X.

The tie to Michigan is obvious, Michigan is the global leader in the automotive industry and the companies based here are investing substantial funds in R&D efforts tied to V2X technologies; investments that will result in many new high-tech, good-paying jobs. Additionally, our own University of Michigan is working with the NHTSA to study the use of V2X technologies in real-world scenarios. (Read about it HERE)

And the global marketplace is well aware of Michigan’s leadership in this mobile technology sector, much more so it seems than those who reside here, as is evidenced by the fact that two global events related to automotive use of mobile technologies are held in Michigan’s Metro Detroit community.

The first event is the ‘V2X for Auto Safety and Mobility USA 2012’ conference, the first business focused event for the V2V and V2I industries which takes place in Novi on March 20 – 21, 2012. As an event partner for this event, MTAM has secured an extra $100 discount on top of any current web discounts! Register here using discount code 2086M2M. The second event is the ‘Telematics Detroit 2012’ conference, the largest and most influential show for the global telematics industry, which takes place in Novi on June 7 – 8, 2012. MTAM is also a partner in this event and therefore has secured an extra $100 registration discount for this event as well. Enter discount code ‘2017V2M’ in the registration box.