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Tag Archives: wireless technology

A surprise to many in Michigan, and across the globe, is that the State of Michigan is becoming a ‘go to’ place for those engaged in providing or utilizing mobile/wireless technologies – in any industry. The state is experiencing tremendous increases in the utilization of these technologies across many industries, including: automotive and other transportation sectors, healthcare, entertainment, government, real estate, consumer products, energy, banking and much more! The increased focus on these technologies is resulting in even more surprising numbers of jobs being created. See many of the stories about Michigan’s engagement with these technologies HERE.

Jobs graphicA recent study in which the Mobile Technology Association of Michigan (MTAM) collaborated with the state’s economic development organization to determine the economic impact of mobile/wireless technologies on the State, indicates the following:

  • Every mobile/wireless tech-related position created in the State of Michigan also creates 6.54 additional jobs in the state.
  • In comparison, according to the same study, a job created in the automobile manufacturing industry creates 5.92 additional jobs for the state.
  • The average compensation for a mobile/wireless-related position in Michigan is over $89,000 annually, which is an increase of 48% from 2011 when the study was last completed.
  • If MTAM can help the state achieve the association’s target goal for Michigan mobile/wireless-related job creation of 9,250 new jobs by the end of 2020, then according to the results of this study, Michigan will also have benefitted from the creation of over 60,500 additional jobs in the state and over $3 Billion in new annual salaries / wages for Michigan residents.

As the state’s trade association for Michigan’s mobile/wireless technologies, MTAM is in a unique position to understand the impact of these technologies in industries across the state. As a result, the organization has made some observations:

  • The state is experiencing this growth due to the utilization of these technologies across many industries. This expansion of industries using mobile/wireless tech in new and exciting ways will continue.
  • For the first time, job creation in Michigan driven by the increased use of mobile/wireless tech has surpassed jobs being created by our historic ‘main’ industry (automotive manufacturing); this presents an opportunity for economic diversification that has not previously been available.
  • There is tremendous opportunity for success available to Michigan residents who choose to remain in the state to launch careers or start businesses involving these technologies.
  • Financial success in mobile/wireless tech-related careers or businesses DOES NOT require relocation to the Silicon Valley or anywhere else, in fact, a much higher standard-of-living can be achieved here in Michigan due to the significantly higher cost-of-living in the Silicon Valley and other perceived U.S. ‘tech hot beds’. As an example, Michigan’s average mobile/wireless-related compensation of $89,000 annually would require a Silicon Valley salary of over $158,000 to achieve the same standard-of-living.
  • There is a strong mobile/wireless tech community in Michigan made up of representatives from all sectors of the eco-system; opportunities for collaboration, education and business development are driven by MTAM and its Mobile Monday Michigan subsidiary chapters in Detroit, Ann Arbor, Grand Rapids and Lansing.

“Michigan has an opportunity to become the ‘go to state’ for mobile/wireless technologies, particularly with regard to their use in the enterprise and the education opportunities we can provide,” states MTAM Executive Director, Linda Daichendt.

“MTAM has a number of initiatives we’re working on to help position Michigan as that ‘go to state’, however, what Michigan needs most to make it happen is increased collaboration between us and education, government, business & industry, non-profits and all the programs/initiatives across the state related to these technologies,” Daichendt says. “We need to work together on strategies to increase training opportunities in Michigan in all industries and job areas where these technologies are being, or will be, utilized. We also need to extensively promote mobile/wireless as a career opportunity no matter what industry interests someone, increase awareness in Michigan businesses and industries about the productivity and profitability gains to be achieved with the use of these technologies, and promote nationally and globally the mobile/wireless tech innovation taking place here.”

To learn more about mobile/wireless-related work being done in Michigan and the opportunities that provides for the state’s businesses and residents, we encourage you to review the PowerPoint below, visit our website at http://GoMobileMichigan.org/MobileInMichigan, or contact us at info@GoMobileMichigan.org to be involved in making Michigan the ‘go to state’ for mobile/wireless tech or with any questions you may have. We at MTAM would love to help you take advantage of the mobile/wireless tech opportunity!

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About the Mobile Technology Association of Michigan

MTAM is a non-profit trade association for Michigan’s mobile/wireless technologies, the firm’s who provide them, and the firm’s – in all industries – who use them. The organization’s mission is to facilitate conversation/collaboration between varied sectors of the mobile/wireless eco-system and serve as the bridge to enable diverse organizations to understand each other’s perspectives and needs in order to drive new innovation and opportunities involving these technologies; to increase the use of Michigan-based mobile/wireless technology products and services in-state, nationally and globally; to increase the productivity and profitability of every industry vertical in Michigan via the use of these technologies; to create sustainable jobs and increased entrepreneurial opportunities in the state based on the use of these technologies, thereby achieving substantial growth of Michigan’s economy; and to help the communities we serve via the use of these technologies. Information about MTAM can be found at GoMobileMichigan.org.

Are you a Michigan-based firm that is utilizing mobile/wireless technologies in some way within your firm, and exhibiting at the upcoming Consumer Electronics Show (CES) in January? If so, we’d like to speak with you.

As the first state-focused mobile/wireless technologies trade association in the U.S., the Mobile Technology Association of Michigan (MTAM) provides a unique opportunity to help you promote your products/services not only statewide, but also nationally and internationally.

Being a non-profit organization we are focused on increasing the use of these technologies in every industry in order to achieve job and business creation in Michigan which ultimately results in positive economic growth for the State.

We want to help you!

Therefore, if you are a Michigan-based firm, or a non-Michigan-based firm having a Michigan location, we would like to schedule time at CES for our representative to meet with you to learn about your products/services and discuss how we might be able to assist your business.

Appointment space is limited, so if interested in meeting with our representative at CES please contact us at info@GoMobileMichigan.org. We will need:

  • your name
  • job title
  • company name
  • email
  • direct phone number
  • web address

Once we receive your information an MTAM representative will contact you to schedule a meeting at CES as long as slots remain available.

We look forward to hearing from you and learning about the great mobile/wireless-related work you are doing in Michigan!

One of the long-standing messages that we at the Mobile Technology Association of Michigan have tried to communicate to all the businesses, governments, non-profits, and educational institutions in Michigan is that mobile/wireless technologies will soon be an integral part of their organization if they aren’t already – it’s not an option or a ‘maybe’, it’s a certainty. Further, how well they integrate these technologies into their business will impact their productivity and/or profitability going forward, and in some cases, their survival.

Unfortunately, this message is still a challenge to get the majority to comprehend – particularly because when most people think ‘mobile’ they think ‘cell phone’ or ‘tablet’. They don’t yet have awareness of the wide variety of mobile devices and mobile technologies that exist, nor do they understand the concept of ‘Internet of Things’ which focuses on the idea of machine-to-machine connected devices.  Therefore, we at MTAM are always glad when we find a resource that can help us convey this information to our communities in an easy-to-understand manner.

We found such an easy-to-understand article in a recent post on Techonomy.com, and with their permission, have incorporated that article into this blogpost. We encourage you to read the article and to begin considering how your business may be impacted by these technologies. Should you have questions, or need assistance, MTAM is here to help! As the state’s trade association for mobile/wireless technologies, the companies that provide them, and the companies that use them, we’re always available to provide information on ways your organization can take advantage of these technologies and maximize the opportunity they provide.  We’re easy to reach at info@GoMobileMichigan.org.

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Ten Ways Connected Devices Will Impact Every Organization

by Vladimir Pick

This year, the number of mobile-connected devices will exceed the world’s population. To survive the coming decade, most organizations will have to respond in some way to the rise of connected devices. As connected products, connected logistics, and connected phones become ubiquitous, they create value for users and risks for companies.

If you’re reading about the Internet of Things for the first time, here’s a short primer. But now that there’s widespread knowledge about the Internet of Things (IoT) — also known as the Machine to Machine internet (M2M) or the Industrial Internet (II) — we at consulting firm Undercurrent find that senior leaders at global organizations still struggle to articulate how it will meaningfully change their business, or shrug it off because they’re in the energy business, or the orange juice business, or name your 20th century business.

Winners will know they’re winning before losers find out they’re losing.

The pressures the IoT brings affect all types of organizations. For companies that make durable physical products it’s easy to imagine a digitally connected version. For companies that make consumables, the Internet of Things is slated to revolutionize logistics. For both, ubiquitous connected mobile devices are already changing commerce, workflow, and customer relationships.

Here are ten ways IoT will affect companies, and how companies can respond.

1. DO OR DIE, THE MARKET EXPECTS IT.

Over the next three years, every major manufacturer will have to include connectivity in its business product lines or logistics. Consumers will demand it soon, but Wall Street will demand it first. Companies like Tesla with their connected car or Amazon with their connected logistics are already trading above traditional valuations. Shareholders and analysts will evaluate companies based on their ability to integrate connectivity into their business and product lines.

2. MAKING PRODUCTS IS EASY, BUT PRODUCTION CHANGES TOO.

Manufacturers of consumer durables and equipment manufacturers will have to make connected products. CPG companies and grocers, will have to build in smart logistics. The new tech enables efficiency in managing production and distribution. Connected sensors monitor liquids, gases, and chemicals in real time. Route automation for moving things is on the horizon. Fleets of driverless trucks will soon become the standard.

3. THE RACE TO OWN THE PLATFORM STARTS WITH A PRODUCT FOCUS.

Competition will be dire, as most businesses will try to own the platform. While the tendency in big business is to build the platform first, every platform business starts off as a product business. Nest didn’t build a platform first, it built the best thermostat. To win, start with a hero product that conquers hearts and markets. This requires a radical focus on creating products and experiences that are beautiful, functional, and valuable to customers.

5. IOT IS AN ECOSYSTEM PLAY, AND ENABLES RELATIONSHIP GROWTH. IF YOU’RE IN THE CONSUMER BUSINESS, OWN THE HOME OR THE BODY.

In the future, consumers will buy new products based on how well they integrate with their smart home appliances or their health app. In June Apple released development kits for the smart home and the smart body. They’re enabling your competition and startups worldwide to create beautiful experiences for connected devices. When you go to Best Buy in a couple of years, you’ll ask if your new washing machine displays a discreet notification on your iTV. Being present in the home meaningfully also creates a commercial channel, and creates opportunities for great partnerships. You’d benefit if your fridge automatically re-ordered groceries from FreshDirect or Amazon Fresh, and so would the partners involved.

Connected equipment can sense and communicate a potential fault in any system before it creates a crisis. Such equipment can also lead to new efficiencies. For instance, a full milk tank can signal a smart truck to come pick up farm-fresh milk. Either way, a new service-driven model creates a reliable recurring revenue stream and protects your business from downstream challengers.

6. ALTERNATIVE BUSINESS MODELS WILL EMERGE.

When connected products become pervasive and communicate continuously with one another, marketplaces are created involving machines, not just people. Imagine a future where your fridge negotiates with the grid in real time to get you the best rate on power if it can wait a bit for the next cool cycle. Optimization provides quantifiable benefits, and value becomes apparent to your customers. Inside industry-leading businesses, the risk tolerance required to embrace new business models (think Innovator’s Dilemma) is paramount to making big leaps.

7. YOUR ORGANIZATION WILL NEED NEW SKILLS.

Creating these products or supply chain improvements will likely require you to focus on hiring more engineers, designers, and data scientists. Hardware is increasingly just software wrapped in plastic, and connected hardware is all about data. Your organization structure might have to adapt as well in order to move faster. You might have to shed some fat in other areas of the business. Teams will have to be leaner, smaller, and multi-disciplinary to get to market faster.

8. IN EMERGING MARKETS (AND BEYOND), MOBILE BECOMES THE DEFAULT INTERFACE.

In Kenya, more than two thirds of the adult population uses a mobile digital currency called M-Pesa; 25 percent or more of the country’s GNP flows through this parallel financial system. Most emerging markets already have pervasive mobile usage, and smartphone adoption is increasing in the rising mobile-first billion.

Besides being a requirement for products or solutions targeting developing markets, mobile is a natural interface for connected devices. I love Benedict Evans’ perspective on this: dumb sensors paired with smart phones become exponentially more valuable.

9. EXISTING ASSETS OR INFRASTRUCTURE BECOME MORE VALUABLE WHEN THEY’RE CONNECTED.

For many companies, perhaps the most overlooked asset class is the network of products and customers that an established business has already created in the world. Imagine you’ve been selling vacuum cleaners or street lamps for decades. Odds are, there are thousands or even millions of products exist in the world with your brand.

Similar to how cell tower businesses use their network of physical assets (towers) to create new revenue streams by leasing out spots on the towers, all companies with products out in the world have a potential base to integrate sensing, connectivity, and intelligence open new and exciting revenue streams. Imagine how valuable the street lamps on your highway become if they broadcasted up-to-the-second traffic updates.

10. MORE THAN ANYTHING, RECENT ADVANCEMENTS IN CONNECTIVITY, ARTIFICIAL INTELLIGENCE, AND ROBOTICS DEMAND A CHANGE IN STRATEGY.

Organizations will require a clearer visionary focus and purpose. The teams and skill-sets required for companies to succeed in the near future need to pair up with new ways of working. Leadership teams must find comfort in embracing unknowns and iterating towards solutions, and they have to empower their teams to move quickly into new markets and product spaces.

The change brought on by this new wave of connectivity will be will be subtle at times, but always valuable. What’s intimidating is that winners will know they’re winning long before losers find out they’re losing.

Vladimir Pick works as a senior strategist for New York City consultancy Undercurrent, where he advises leaders of Fortune 100 companies on strategy, organizational design, and digital transformation.

Techonomy - squareThis article originally appeared at Techonomy.com. Techonomy will host its third Techonomy Detroit conference on September 16 at Wayne State University. (To register for the conference, click here.)