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Technology Association of Michigan (MTAM) has launched a weekly podcast to explore all things mobile/wireless-related taking place in Michigan and to promote them internationally

podcast1DETROIT, MI – The Mobile Technology Association of Michigan (MTAM) has recently launched a weekly audio broadcast, Michigan Mobile Musings (http://BlogTalkRadio.com/MTAM), hosted on BlogTalkRadio. The interview-format show will be produced and hosted by MTAM Ambassadors, Melissa Birnie and Lisa Kosak of Grand Rapids, and will feature guests from around the state. Segments are currently 30 minutes in length, but are planned to expand to 60 minutes in the future.

As the state’s trade association representing mobile/wireless technologies, those who provide them, and those who use them, MTAM regularly seeks new ways to promote the efforts of its members, as well as to showcase companies throughout the state – in every industry – that are utilizing these technologies to improve the way we conduct business and live our lives.

The purpose of the show is to:

  • Provide a platform to educate MTAM’s statewide, national and international audience about companies in Michigan doing exciting work in the mobile/wireless space
  • Increase awareness about Michigan firms – in all industries – using these technologies to increase their productivity and profitability so they are seen as leaders in their respective fields
  • Provide education about the diverse technologies and the complete mobile/wireless eco-system
  • Promote mobile/wireless-related events, particularly those taking place in Michigan, or national/international events that will feature Michigan companies
  • Educate about current and future career opportunities available – in every industry – because of these technologies
  • Showcase Michigan-based mobile/wireless technologies educational resources that are among the leaders in the nation

Weekly segments of the show will explore the diverse types of mobile/wireless technologies; how they’re being utilized in every industry including automotive, government, healthcare, manufacturing and many others; along with companies who are providing services from apps to infrastructure to hardware and more. Additional topics will include: upcoming events, industry trends, careers, education/training available and much more!

Most in Michigan – and outside the state – have little or no awareness of the national and global leadership role that the state plays in many sectors of the mobile/wireless industry says MTAM’s Executive Director, Linda Daichendt. “Michigan is already a global leader in the Connected Vehicle space, we’re making tremendous advances in the mHealth space, and strong growth in the area of ‘Internet of Things’ is enabling Michigan firms to make significant impact in many other industries as well. It’s MTAM’s job to increase awareness of the exciting work being done here, as well as to showcase the way these technologies are creating jobs and having substantial positive impact on the state’s economy. The work Melissa and Lisa are doing with this show will greatly contribute to MTAM’s ability to put Michigan firms in the spotlight,” says Daichendt.

Listeners can access the show on the BTR site at http://BlogTalkRadio.com/MTAM, or they may access the episodes via a ‘player’ on the ‘Mobile in Michigan’ page of the MTAM website at http://www.gomobilemichigan.org/about/mobile-in-michigan.html.Guests will also be able to add the ‘player’ to their own websites to promote their appearance on the show.

Those interested in appearing as guests on the show should contact MTAM at info@GoMobileMichigan.org.
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About the Mobile Technology Association of Michigan
MTAM is a non-profit trade association for Michigan’s mobile / wireless industry. The organization’s mission is to facilitate conversation/collaboration between varied sectors of the mobile/wireless eco-system and serve as the bridge to enable diverse organizations to understand each other’s perspectives and needs in order to drive new innovation and opportunities involving these technologies; to increase the use of Michigan-based mobile/wireless technology products and services in-state, nationally and globally; to increase the productivity and profitability of every industry vertical in Michigan via the use of these technologies; to create sustainable jobs and increased entrepreneurial opportunities in the state based on the use of these technologies, thereby achieving substantial growth of Michigan’s economy; and to help the communities we serve via the use of these technologies. Information about MTAM can be found at www.GoMobileMichigan.org.

MTAM is also the statewide producer of Mobile Monday Michigan – a mobile / wireless industry networking and education organization which is a branch of the international Mobile Monday organization. Here in Michigan we currently have 4 chapters (Detroit, Ann Arbor, Lansing and Grand Rapids) with over 2800 members state-wide.

by Linda Daichendt, Executive Director, Mobile Technology Assn of Michigan, Co-founder, Mobile Monday Michigan

Michigan map graphicRecently I read an article that discussed a skills program that had quickly been ramped up by a local community college to meet a training demand defined by a local non-profit group whose focus is on the fashion industry. The jobs in demand were for Industrial Sewing where Salary.com indicates the median annual salary is $24,674 and those on the high-end still make less than $35,000 per year. See the article HERE. I also recently read an article about a fashion incubator that launched in Lansing which also discussed the fashion training programs  that currently exist at:  Michigan State University, Grand Rapids Community College, Central Michigan University, Eastern Michigan University, and Lansing Community College. Frankly, I was a bit dumbfounded by both articles – but let me explain why.

First, let me be clear, I certainly don’t want to be perceived as saying that there is no need for these training programs or the incubator, nothing could be further from the truth. Fashion talent can come from anywhere and I know we have firms here in Michigan that are gaining well-deserved recognition in this area. HOWEVER, I would be very interested to see the statistics on the number of jobs this industry can conceivably create in Michigan, the income those employed  in it will earn, and what the actual economic impact can possibly be on the state. Let’s face it, this isn’t New York or Paris! Unless I’m greatly mistaken, fashion is never going to be a major economic driver in this state and I am perplexed about why so much effort and resources are being put into an industry which will likely yield minimal impact in jobs creation, business start-ups or economic development.

On the other hand, if our education, government and economic development communities are REALLY interested in providing training for jobs that are already driving substantial job creation, new business start-ups and economic growth for the state, and where study after study indicates that job growth and business development opportunities will continue to grow – perhaps they should look at mobile/wireless technologies that are impacting literally EVERY industry in our state.

For years now MTAM and its members have been valiantly spreading the word throughout Michigan, nationally, and internationally about the work being done in Michigan IN EVERY INDUSTRY with mobile/wireless technologies. The sad fact though is that our efforts are substantially more effective with the national and international audiences than they are with the ‘powers that be’ within our own state. But let’s set that aside for the moment and take a look at the impact these technologies are already having on Michigan:

  • Every mobile/wireless technology-related position created in Michigan also creates 3.9 additional non-mobile/wireless-related jobs in the state (MTAM/MEDC)
  • There are currently over 47,000 Michigan residents employed in mobile/wireless-related positions in over 2300 companies in the state (MTAM/MEDC)
  • The average compensation for a mobile/wireless-related position in Michigan is over $63,000 annually (MTAM/MEDC)

And let’s also take a look at the future of mobile/wireless technologies and the opportunity they provide for Michigan’s economy, its businesses and its residents:

  • Today there are 10 Billion+ connected objects; by 2020, there will be over 50 Billion, some studies think it will be as high as 70 Billion
  • Mobile/wireless technologies will cause the need for 220,000 new engineers every year between 2014 and 2022
  • Mobile/wireless technologies will create 600,000 more manufacturing jobs in the US
  • 300,000 new data analysts will be needed to bring intelligent decisions to ‘big data’
  • Mobile/wireless technologies (connected or autonomous) will drive $202 Billion in increased automotive revenue
  • Mobile/wireless technologies will drive $69 Billion in increased healthcare revenue
  • Mobile/wireless technologies will drive $445 Billion in increased consumer products revenue
  • Wireless broadband investment will create as many as 205,000 US jobs by 2015
  • Wireless jobs will continue to pay greater than 50% more than the average pay of other production workers
  • U.S. 4G wireless network investments will be up by as much as $53 Billion by 2016; resulting in up to $151 Billion in GDP growth and up to 771,000 jobs being created

Wouldn’t you want these opportunities to be in Michigan?

Suffice it to say that the opportunity for Michigan is unparalleled, but our government, civic, economic development and education leaders can’t seem to see the forest for the trees. For some reason when we talk about the economic opportunities to be gained from these technologies, they assume we are talking ONLY about mobile app development – even though we clearly say otherwise – and that is pretty much the ONLY area of mobile/wireless technology that anyone is even attempting to provide training in. And yet even the available mobile app development training is only a drop in the bucket compared to the need in that particular segment of the industry – even here in Michigan. We’re not coming close to meeting an already critical need for employees to fill mobile/wireless-related jobs, but yet we’re investing resources instead into an industry which will have minimal impact.

Think about it; for the last year it seems like everyone in Michigan is talking about  ‘the connected vehicle’. But, did it ever occur to you that ‘connected’ means mobile/wireless technologies, and that the type of jobs involved might include:  manufacturing, software development, quality control, equipment maintenance, installation, research, marketing/advertising, training, customer service, tech support, sales, and much more?  Within just the automotive industry can you begin to conceive how many jobs in this State will be impacted by these technologies?

Now add the following industries to your thought process:

  • healthcare
  • education
  • general manufacturing
  • retail
  • marketing/advertising
  • real estate
  • logistics
  • transportation management
  • financial services/banking
  • gaming
  • travel/tourism
  • agriculture
  • data security
  • entertainment
  • consumer services
  • business services
  • many, many more!

All of these industries are being substantially impacted by mobile/wireless technologies now – and will be impacted even more so as we move forward. In fact, it is becoming increasingly evident that the next few years will show in history that mobile/wireless technologies are similarly impactful to the global economy as was the Industrial Revolution in the late 18th century.

Again, as I said earlier, I’m not against investing in Michigan’s fashion industry, or other’s like it that have some potential. What I am against is the complete lack of attention that is being paid to a group of technologies that are already contributing to this state’s economy via every industry in this state in a significant way. We collectively need to open our eyes before this incredible opportunity passes by the State of Michigan and instead goes to a state that is more open to understanding how imperative it is to act immediately and jointly, not as separate industries or as separate geographic areas in the state. Our unique strength which will drive our leadership position nationally and globally will be our ability to work together – cross-industry and statewide, and to ensure we have the education infrastructure in place to enable us to fulfill the employment pipelines in every segment of every industry where these technologies are being utilized.

To facilitate this, our Education, Government and Economic Development communities need to understand that mobile/wireless technologies require training other than Mobile App Development. Every Career Major at every community college or university should be including training on the use of mobile/wireless technologies within that industry as part of the curriculum.

We at the Mobile Technology Association of Michigan (MTAM) are dedicated to putting Michigan in a position to be the national and global leader in many areas of the mobile/wireless technologies field. We have many initiatives we are working on with partners who understand the opportunity – but MANY more partners are needed; from government, non-profits, education, economic development, foundations and business. If you would like to be involved or you would like more information, please feel free to reach out to us at info@GoMobileMichigan.org.

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Linda Daichendt is the Executive Director of the Mobile Technology Association of Michigan, a Co-founder of Mobile Monday Michigan, a Co-host/Co-producer of the international mobile marketing podcast series, ‘The Mobile Marketing Review’ and a Co-host of the ‘This Week in Small Business Technology’ podcast series on the Michigan Business Network. She is also a Board Member for the Michigan STEM Partnership.

Linda is an accomplished marketer and award-winning blogger, and one of Michigan’s leading proponents of the use of mobile technologies for businesses of all sizes – and in all verticals. She is a recognized business expert with 20+ years of corporate, small business and franchising experience.

A 14-year resident of her adopted home state of Michigan, Linda’s daily focus is on educating Michigan business, government and education stakeholders about the opportunities that mobile/wireless technologies provide to substantially grow Michigan’s economy, as well as insuring the ability for all Michigan residents to benefit from the jobs and businesses created by mobile/wireless technologies.