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As Michigan residents and businesses strive to educate themselves about the myriad of mobile technologies available and the ways those technologies can be utilized to grow Michigan’s economy, we at the Mobile Technology Association of Michigan (MTAM) are often asked to provide examples of ways in which these technologies are being, or will be, utilized in real-life scenarios. Therefore, over the next few weeks we’ll develop a series of articles that showcase these opportunities, and highlight ways in which Michigan may already be involved, or where Michigan has an existing resource which provides an exceptional opportunity for our State to take a leadership role in the highlighted sector.

First to be highlighted is the emerging field of Vehicle-to-vehicle (V2V), which is a low-cost mobile technology that is expected to quickly become mainstream.

V2V communication is being touted by the National Highway Traffic Safety Administration (NHTSA) as the next big step in vehicle safety, and the agency believes it has the potential to prevent 80% of crashes. It wirelessly sends safety messages to other cars on the road using embedded wireless technology and provides information on speed, direction of travel and location to help the car itself avoid accidents.

Directly tied to V2V technology is Vehicle-to-Infrastructure (V2I) technology, which enables public transportation safety systems such as traffic lights to communicate with vehicles; together V2V and V2I are referred to in the mobile / wireless industry as V2X.

The tie to Michigan is obvious, Michigan is the global leader in the automotive industry and the companies based here are investing substantial funds in R&D efforts tied to V2X technologies; investments that will result in many new high-tech, good-paying jobs. Additionally, our own University of Michigan is working with the NHTSA to study the use of V2X technologies in real-world scenarios. (Read about it HERE)

And the global marketplace is well aware of Michigan’s leadership in this mobile technology sector, much more so it seems than those who reside here, as is evidenced by the fact that two global events related to automotive use of mobile technologies are held in Michigan’s Metro Detroit community.

The first event is the ‘V2X for Auto Safety and Mobility USA 2012’ conference, the first business focused event for the V2V and V2I industries which takes place in Novi on March 20 – 21, 2012. As an event partner for this event, MTAM has secured an extra $100 discount on top of any current web discounts! Register here using discount code 2086M2M. The second event is the ‘Telematics Detroit 2012′ conference, the largest and most influential show for the global telematics industry, which takes place in Novi on June 7 – 8, 2012. MTAM is also a partner in this event and therefore has secured an extra $100 registration discount for this event as well. Enter discount code ‘2017V2M’ in the registration box.

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